Weight loss obsessed influencer behind Skinni Societe reveals cruel trick she plays on overweight people

Social media influencer and The Skinni Societe founder Liv Schmidt has come under fire for telling her followers to give overweight people the wrong directions so they’re forced to walk more.

The 25-year-old New York-based content creator made this cutting remark in a clip posted to her 700,000 TikTok followers last week, triggering copious amounts of backlash and immense public outcry.

‘Being a girls girl is giving obese people the wrong directions so they walk more,’ Schmidt said in the now deleted video.

The snide remark delivered with a smirk racked up thousands of views, and was quickly condemned by furious users who branded it ‘cruel,’ ‘tone deaf’ and ‘dangerous.’

‘How do you preach about being a girls girl whilst mocking other women’s bodies?’ one user asked in a comment on the post. ‘The irony is painful.’

Others took to Reddit to express their sheer contempt for the influencer.

‘I honestly can’t feel anything but bad for this girl. What a deeply unhappy person she obviously is,’ penned another outraged viewer.

Many seemed to be particularly concerned by the seemingly young female demographic who may be consuming her content regularly.

The Skinni Societe founder Liv Schmidt has come under fire for saying she tells overweight people the wrong directions so they’re forced to walk more in a deleted video (seen)

‘What the actual f**k. As someone whose been hospitalized for being so underweight from their ED, this is so f**king harmful and is the kind of stuff that violently fuels this growing fire of normalized disordered behavior,’ scathed someone else.

‘My jaw is on the floor,’ wrote another user floored by the post.

Some observers have hypothesized that Schmidt’s latest controversial comment was purely a deliberate bid for attention, a classic case of what’s known as ‘rage bait’ to drive clicks and engagement up.

Despite widespread backlash, Schmidt has not apologized, however, the offending clip has been deleted.

The Daily Mail has reached out to Schmidt for comment but has not heard back.

Schmidt previously interned at J.P Morgan, Goldman Sachs and Bvlgari before she launched her controversial brand The Skinni Societe and started pursuing influencing full time.

‘Skinni is a mindset. This isn’t restriction. This is taste. Not disordered. Just disciplined. Structure. Not starvation,’ reads its bio on Instagram.

The influencer has amassed a large online following by posting ‘What I eat in a day’ clips that show tiny portions of food and sharing calorie counting challenges helping to propagate a ‘skinny aesthetic.’

The 25-year-old content creator (right in 2024) made this cutting remark in a clip posted to her TikTok, triggering copious amounts of backlash and immense public outcry

With an Instagram profile featuring polished photos donning matching workout sets and snaps of her enjoying New York City dining and nightlife, she touts thinness as an essential part of being an ‘it girl.’

But the Skinni Societe has been previously accused by critics of promoting unhealthy body ideals.

In addition, some health experts have questioned Schmidt’s dietary advice as the social media star herself proclaimed when speaking to Cosmopolitan that she has no qualifications in nutrition.

Schmidt previously addressed backlash on her account in November, boldly stating in one caption, ‘I’m not problematic, you’re just too sensitive.’

She also insisted to the Wall Street Journal that she is just promoting a healthy lifestyle.

‘For me and my personal aesthetic, I like to be skinny and there’s nothing wrong with that,’ she said.

‘Weight is a touchy topic, but that’s what the viewers want,’ she added.

She has denied having ever struggled with disordered eating herself, telling Cosmopolitan, ‘People are body positive until you’re skinnier than them, or you’re leaner than them.

‘A lot of people who judge me have been through eating disorders. Since I’ve never had one, I can’t relate.’

But Schmidt added that she knows what it’s like to not feel comfortable in your own body, having struggled with a generalized anxiety disorder since the third grade.

Schmidt has already been banned from TikTok once before for violating content policies, not for one video but an accumulation of content deemed harmful to public health.