Samsung begins displaying ads on smart refrigerator cover screens

Samsung has started adding ads to some of its smart fridges in the U.S. These are the Family Hub refrigerators, which cost between $1,800 and $3,500. The ads will show up on the fridge’s cover screen when it’s not being used.

The Korean Tech giant is running a Pilot Program, and the ads on the cover screen are part of it. The ads will only appear on some screen themes like Weather, Color, and Daily Board. If your fridge is set to Art Mode or shows family photos, you won’t see any ads.

Samsung says the aim is to offer more value to customers by showing “curated promotions.” They also say the ads can be dismissed, so if you close one, it won’t show up again for a while. The look of the ads may change depending on how your screen is set up.

Many users are not happy about this. They feel that if they paid so much money for a smart fridge, they shouldn’t have to see ads. Some people have said they might try to turn off the ads by disconnecting the fridge from the internet. But doing that means losing other features like weather info, recipes, and shopping lists.

At the moment, this update is only for the US and only for some models. It’s not clear which exact fridges are included. This move by Samsung has raised concerns.

People are asking if ads will now become normal in other home appliances too. For now, Samsung is just testing it, but how customers react might decide what happens next. It’s a surprising change and one that many smart fridge owners are not too happy about.

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