Cotswolds poshfluencer Lydia Millen blocks horse trainer who questioned her countryside cosplay brand in latest move to drown out her critics

She might present herself as one of the classiest ‘poshfluencers’ online, but Lydia Millen is not exempt from getting a little messy on social media.

The British lifestyle star, 37, who has built a lucrative brand around her rustic aesthetic, has been accused of blocking a horse influencer who criticised her ‘countryside cosplay’ content.

Horse trainer Bex Foster, who runs the successful social media account Bunkers Hill Farm Horses, boasting 133,000 followers on TikTokhas claimed that Millen blocked her after she branded her polished content unrealistic and ‘out of touch’.

Tweed-loving Millen, originally from Watford, has indeed built up an impressive four-million-strong following on social media by sharing pristine content from her picture-perfect £2million Cotswolds home.

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It’s not the first time that Millen has be accused of blocking. Back in December, she was revealed to be systematically blocking any creator with even a hint of ‘working-class energy’ from viewing her TikToks.

Foster took to the Facebook page Basingstoke Horses to share her update. She wrote: ‘So, I’ve been blocked by Lydia Millen.

‘Interesting. Not exactly shocking, given I once made a video about countryside influencers and – let’s say – it wasn’t a glowing tribute.’

She continued: ‘Because let’s be honest, Lydia Millen and her ilk were never really for actual country folk.

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‘The only time most rural people see creators like that is when someone’s sharing a video to have a laugh.

‘You know, the kind of laugh you do when someone is swanning around muddy fields in January wearing cream trousers and suede boots, as if that’s remotely compatible with livestock, weather, or reality.

‘That content isn’t aimed at people who live and work in the countryside. It’s aimed at town dwellers who like the idea of the countryside.

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‘The ones who think a rural Sunday is a cute pub walk followed by a roast by the fire, not getting up before 6am in the pitch dark to feed animals wearing three jumpers and a head torch.’

Foster added: ‘It’s not countryside living. It’s countryside cosplay for the wealthy.

‘Instagram, for years, made this easy. Perfectly curated feeds, spotless boots, champagne at the races, golden retrievers in matching tweed. Aspirational. Untouchable. Highly monetisable.’

The Daily Mail has reached out to Lydia Millen for comment.

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Foster isn’t the only content creator to accuse Millen of blocking her, with at least three others claiming that the same had happened to them in recent months.

Despite the brewing controversy, Millen has developed an impressive social media presence, landing her the cover of Country Homes magazine, a profile in Harper’s Bazaar, and even an introduction to King Charles at Highgrove at a 2024 Christmas event.

Millen’s blocking spree isn’t the first time she’s created a less-than-appealing buzz, though, and in 2023, she was forced to defend herself after using an ‘ignorant’ slur for disabled people.

The influencer spoke about her inexperience publishing her first book and referred to herself as a ‘m*ng’.

After receiving backlash for her use of the word, the influencer defended her use of the word, insisting she did not mean it in the context it had been taken.

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She instead claimed she had used the word ‘in regards to a mongrel mixed breed dog’ while referring to her own ‘scruffy appearance’.

However, many of her followers didn’t buy the explanation and instead urged her to take accountability for her ‘ignorance’ and edit the video. It has since been edited to remove the slur.

It’s not the first time the influencer has been embroiled in controversy, as she was slammed in 2022 for booking into the exclusive Savoy Hotel after complaining about the broken heating in her Buckinghamshire home.

Lydia shared a video with her TikTok followers showing her getting ready to check into the exclusive five-star establishment, which charges up to £1,000 per night.

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In the one-minute clip, Lydia was seen picking out a £2,000 outfit from the dressing room.

Explaining why she was making the last-minute trip, Lydia said: ‘The heating is currently broken in my house, so I’m heading down to London.

‘I’m checking into The Savoy and I’m going to make full use of their wonderful hot water. So let’s get ready for the day!’

The clip amassed than one million views and sparked fierce debate in the comments – with critics labelling it ‘tone-deaf’ amid the ongoing cost of living crisis.

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