Samsungs latest Jimmy Fallon collaboration is about genius marketing ideas

The show is hosted and executive produced by Jimmy Fallon. It features the talk show host as the CEO of “On Brand” agency, with Marketing Hall of Fame inductee Bozoma Saint John serving as the Chief Marketing Officer, judge, and mentor.

10 highly skilled creatives competed to create innovative marketing campaigns for leading brands while relying on the technology Samsung products. Contestants worked both individually and teams to showcase their creative ideas to a panel of industry executives and a nationwide prime time audience on NBC.

Contestants used devices like the Galaxy S25 Ultra and the Galaxy Z Fold 6 to bring their ideas to live. The Galaxy Tab S10 Ultra tablets and the Galaxy Book 5 Pro 360 became invaluable during this creative process. Samsung’s 146-inch The Wall TV was a highlight of the set, serving as a robust platform for contestants to present their marketing concepts in absolute clarity.

The finale of this NBC series saiw Bianca Fernandez win the title of Innovator of the Year, which came with a cool $100,000 prize and a feature in the prestigious Adweek magazine. Fernandez’s concept of an “office meltdown” commercial for Therabody earned her the top spot in this show.