Celebrate Samsung Electronics With a four -decade of innovation march in the home appliances sector, starting from the ovens equipped with TV screens and speaking refrigerators, to the latest technology Artificial Intelligence (AI) And Internet of Things (IOT). This march was crowned with the development of a group ‘Bespake’ Modern, smart products designed to understand user needs and provide custom solutions that are in line with their lifestyles.

Under the slogan “Artificial intelligence in the heart of every home … the future begins now”Samsung reviewed an experience ‘Ai Home’ Integrated during her participation in the exhibition ‘IFA 2025’It is the largest exhibition of home appliances in Europe, which was held in the German capital, Berlin, from 5 to 9 September.

As the event approached, the Samsung News Room highlighted the main innovation stations that the company went through and how its devices have evolved to keep pace with the requirements of the future.

Main innovation axes:

1. Voice control journey: from the “Bixby” refrigerator to ‘Bixby’

Samsung began its journey towards the audio controlled home devices in 1985, at the first launch “Sleepive Refrigerator”. In 1989, this innovation was provided with technology ‘speech synthesis’ To provide advanced jobs such as running messages, family notes feature, and alert when leaving the door open.

This concept developed later to become ‘Bixby’Samsung intelligence -backed smart voice assistant, which was launched in 2018. Since then, ‘Bixby’ has become a center of audio control with home appliances, including refrigerators, air conditioners and washing machines. Thanks to the advantage ‘Voice ID’The smart assistant can recognize the sound of each user separately and provide customized information and services.

2. Screen: Center for Communication and Control Smart Home

Samsung was a pioneer in integrating multi -functional screens into devices. In 1982, the company revealed Microwave multi -use screen with screenIt allows watching TV and monitoring the entrances to the home via the security camera feature. Then this role expanded to include refrigerators, turning them into family life centers.

In 2016, Samsung launched a refrigerator ‘Family Hub’ Equipped with Internet Things technologies, 21.5 -inch touch screen and internal cameras, allowing users to follow the contents of the refrigerator and manage the purchasing list electronically. Today, refrigerators, washing machines and air conditioners are linked to each other via a platform ‘SmartThings’Where the screens developed into integrated smart fronts.

3. Artificial Intelligence in Performance: From ‘Neuro-Fuzzy’ to ‘Bespoke Ai’

Samsung’s trend towards self -controlled devices in 1980 began with an air conditioner equipped with a mini computer. In 1991, the company revealed a washing machine ‘Neuro-Fuzzy’Which were used as visual sensors and neurological algorithms to automatically adjust the washing cycle based on the degree of dirt, the amount of washing and water heat.

Among the most prominent developments in this field:

• Washing machines: In 2018, a washing machine launched ‘QuickDrive’ Which uses artificial intelligence to provide recommendations for washing courses. Then it was followed by a device ‘Bespoke AI Laundry Combo’ It is equipped with ‘Optiwash’ and ‘Ai Optimal Dry’ technology to perfectly adjust the washing and drying based on the type of fabric.
• Electric brooms: In 2006, a broom was launched ‘Hauzen’ Android, which used a gyroscopic sensor to determine optimum cleaning paths. And a broom continues ‘Bespoke Jet Bot Combo’ This legacy, as a camera -backed camera sensors use artificial intelligence to monitor the surrounding bodies, avoid collision, and distinguish between the types of floors.

‘AI Home’ experience in IFA 2025

During her participation in the ‘IFA 2025’ exhibition, Samsung presented an advanced level of experience ‘Ai Home’Supported to the Bespoke AI assortment for 2025.

In this regard, he stated Jong Seung Moon, CEO and head of the Research and Development Team in the Samsung Electronics Digital Unit: “Based on the long and innovative Samsung heritage, we will continue to improve the daily quality of users’ life by providing smoother and intelligent solutions. By devoting new criteria for custom“ AI Home ”experiences, we aspire to become a real embodiment of the meaning of smart intelligence smart devices.