Samsung now owns even more of the biggest premium audio brands in the world
Samsung now owns even more of the biggest premium audio brands in the world
Samsung is already one of the leaders in consumer audio thanks to its subsidiary Harman, which the Korean company acquired in a massive $8 billion deal in 2016. Now, that subsidiary has closed a new deal that will bring some of the most iconic audiophile brands to Samsung’s audio empire.
Bowers & Wilkins, Denon, Polk, and other brands are now part of Samsung
Samsung has stepped even deeper into the audiophile world and is now the owner of legendary brands like Bowers & Wilkins, Denon, Marantz, Polk, and others. That happened after Harman, a subsidiary of Samsung, acquired Sound United, the former consumer audio business of Masimo. Yes, the same Masimo that had to pay $250 to Apple over its Apple Watch lawsuit.The $350 million deal, which was first announced in May, will help Samsung expand its already impressive audio brand portfolio. Through Harman, Samsung already owned some of the most popular audio brands, such as Harman Kardon, JBL, and AKG. Harman says that the deal is a “strategic milestone” for the company.
Combining Sound United’s distinguished portfolio with its world-renowned audio business enables HARMAN to deliver one of the most comprehensive audio portfolios in the industry.
Harman, September 2025
Is that going to affect Samsung’s other products?
Image Credit – Harman
If you expect to get a pretty Bowers & Wilkins speaker or headphones with the Galaxy S26you’d be disappointed. Sound United will operate as a standalone business under the lifestyle division of Harman. The goal of that move is for every audio brand to preserve its identity.
The company also notes that the newly acquired brands will be able to use Harman’s resources to grow their capabilities and reach. Apparently, Harman also plans to use the expertise and talent Sound United will bring in. All that sounds similar to Samsung’s approach with Harman, which operates independently.
Comfort has beaten hi-fi already
I wouldn’t mind if Samsung improves the audio on its phones and dives deeper into mobile hi-fi, but that would be rather pointless. Comfort has won the battle, and we’re now used to listening to compressed audio from streaming services through Bluetooth. I don’t see that changing anytime soon, and honestly, I don’t think many people even care.
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Ilia, a tech journalist at PhoneArena, has been covering the mobile industry since 2011, with experience at outlets like Forbes Bulgaria. Passionate about smartphones, tablets, and consumer tech, he blends deep industry knowledge with a personal fascination that began with his first Nokia and Sony Ericsson devices. Originally from Bulgaria and now based in Lima, Peru, Ilia balances his tech obsessions with walking his dog, training at the gym, and slowly mastering Spanish.
