Could Ivanka Trump be pivoting to the influencer life?

Since leaving politics behind in 2021, the famous First Daughter has been living quite the lavish lifestyle.

She and her husband, Jared Kushner, moved to the exclusive Indian Creek Island in Florida with their three children – daughter Arabella, 13, and sons Joseph, 10, and Theodore, eight – after her dad’s first run as President came to an end, where newlyweds Lauren Sanchez and Amazon tycoon Jeff Bezos are their neighbors.

Ivanka and Jared seem to have been re-embraced by their socialite friends in recent months, as they’ve been snapped hanging out at hotspots all across Miami with famous pals like Kim Kardashian.

This weekend, she was even seen sharing a table with Beyoncé and Jay-Z at Michael Rubin‘s REFORM Alliance Casino Night in Atlantic City, New Jersey – wearing a glittering silver dress at the star-studded event. 

She’s also embarked on a slew of glamorous getaways recently, which she often documents on her Instagram.

Since moving away from Washington, D.C., Ivanka has slowly started to post more on her social media, giving viewers a peek into her personal life by sharing glimpses of her glamorous nights out, lavish trips, and even her workout routine. 

It appears that the socialite has been filling her time with exercise like jiu-jitsu meditation, as well as reading, and, of course, a few envy-inducing international trips here and there. 

In January, she even revealed some of her favorite makeup and wellness products while appearing on the Skinny Confidential Him & Her podcast – something she’s rarely done in recent years. 

In addition, she has been regularly sharing the packages she’s received from various brands on her Instagram Stories, with a recent one showing off what she got sent from supplement brand Cymbiotika. 

Last week, she also shared serums and oils that she had received from Testament Beauty, presented to her in a gorgeous, black floral box. 

‘A little luxury for the skin,’ Ivanka wrote. ‘Thank you @testamentbeauty.’ 

It’s a familiar move that many social media influencers make – posting all the packages that come their way.

Love Island star Molly-Mae Hague even admitted in 2021 that the constant stream of free PR gifts can be difficult to handle.

So, could it be that Ivanka is on her way to the influencer life? 

According to multiple public relations and social media experts, it certainly appears that way. 

‘Ivanka Trump’s Instagram has gone through a noticeable shift in recent years,’ Stacy Jones, founder and CEO at Hollywood Branded, told the Daily Mail exclusively.

‘Where it once leaned heavily on polished political positioning and curated family moments, her content now feels more lifestyle-driven, with unboxings, fashion highlights, and wellness-leaning imagery,’ Jones continued.

‘That type of pivot is very intentional – it signals a distancing from the political arena and a move toward cultivating a softer, more aspirational public image.’

She noted that Ivanka’s Instagram these days does ‘resemble the strategy of an influencer.’  

‘She’s essentially repositioning herself as a lifestyle brand in her own right,’ Jones said.

‘Whether she calls herself an influencer or not, these kinds of posts – packages from brands, product spotlights – are designed to align her with consumer culture,’ she explained. 

Ryan McCormick, Co-Founder & Media Relations Specialist at Goldman McCormick PR, also told the Daily Mail that Ivanka’s ’emergence as an influencer’ is not surprising.

‘Ms. Trump often discusses what she is thankful for, her fashion preferences, and even the charities she supports,’ McCormick explained exclusively.

‘Ivanka doesn’t seem to be preaching or politically polarizing, which gives her the best chance to reach the largest audience possible,’ he added.

McCormick even pointed out that the photos Ivanka posts are very ‘high quality’ – clearly taken on what appears to be a professional camera.

Of course, a big part of being a successful influencer is having top-notch photos to post on your Instagram feed.

And if influencing is what Ivanka really wants to do, McCormick thinks that there’s a clear pathway for her. 

‘Ms. Trump is in a strong position to be a successful influencer, especially if her focus is on high-end luxury brands,’ McCormick shared.

‘Some Instagrammers’ posts are clearly paid ads, but if Ivanka has been paid for promoting a company, I think it’s done subtly.

‘For example, she’ll post a photo of herself in attire, mention why it’s personal to her, and give that brand a plug. It seems authentic.’

Jones agreed that Ivanka could find a lot of success in the social media business, but she thinks that there’s a bigger message being communicated online. 

‘The bigger takeaway is that she seems to be in brand-rebuilding mode,’ Jones said about Ivanka.

‘Her posts aren’t random – they’re repositioning her public identity,’ she shared. 

‘Whether this ultimately plays out as a true influencer career or simply as a softer image reset, the strategy is clear: she’s working to reframe her narrative from politics to lifestyle.’

Ivanka’s new lifestyle comes just months after she revealed on the Skinny Confidential Him & Her podcast that she couldn’t stand the ‘darkness’ of the political world.

The 43-year-old served as Advisor to the President of the United States during her dad’s first term in 2017. 

She told podcast hosts Lauryn Bosstick and Michael Bosstick during the episode that her experience in the White House was a ‘very emotional time.’

‘You become a little bit calloused,’ she said. ‘It’s a very dark, negative. And some people love like the gladiator aspect of it,’ she noted. ‘The fight – that was never me.’