Will you buy Exynos

Qualcomm made its Snapdragon 8 Elite Gen 5 official, and it’s now Samsung’s turn to wipe out the clouds of uncertainty from Exynos 2600. Reports suggest Samsung is considering expanding its Exynos to the Ultra model of the Galaxy S26 series.

Samsung’s next Galaxy S Ultra couldn’t cost less than $1,300 in the United States. Consumers wholeheartedly accepted this flagship, somehow because of the Snapdragon inside, but Exynos will surely harm the sales potential.

Galaxy S26 Ultra with Snapdragon 8 Elite Gen 5 may hit a CPU speed of 4.74 GHz. Notably, the standard version reaches the frequency of 4.6 GHz. Meanwhile, the upcoming Exynos 2600 could have a peak CPU speed of 3.8 GHz.

There’s a huge difference in CPU speed, but Samsung’s chip doesn’t lag behind its Qualcomm counterpart. Early tests show that the Exynos 2600 competes strongly against the Snapdragon 8 Elite Gen 5 and Dimensity 9500.

While Qualcomm and MediaTek’s latest chips are fabricated using TSMC’s 3nm process, Samsung is leveraging its cutting-edge 2nm process. It’s a huge technological difference that gives Exynos an unbeatable edge.

Qualcomm has maintained its lead in the mobile platform market. MediaTek is also rising despite intense competition. Exynos has Samsung’s backing, which spreads its presence in the market around the world.

TSMC is reportedly raising the cost of its 3nm foundry process, leading the Snapdragon 8 Elite Gen 5 to cost more to vendors. Adoption of Exynos in Pro and Edge versions would help Samsung from at least two fronts:

1. Lower cost burden
2. Negotiation power for Qualcomm

Galaxy S Ultra is the highest-selling phone in Samsung’s flagship lineup. The Galaxy S25 Ultra alone outsold all Snapdragon-based Android flagships combined. Therefore, Samsung couldn’t make a decision that could harm sales.

Exynos appears to be doing pretty well this year, but consumers may not immediately accept it. For the past few years, Samsung has been utilizing Exynos in non-Ultra models only, and the fact is that there is a difference in performance and efficiency.

At the Snapdragon summit, Samsung had a chance to announce the chip utilization in future models, but it didn’t. The silence is likely driven by its consideration to adopt its in-house chipset in the Galaxy S26 series next year.

Samsung should retain the Galaxy S24 series chip strategy, using Exynos in non-Ultra models while adopting Snapdragon in Ultra. The company should not let Apple become a more aggressive alternative in the market.

Will you buy the Exynos-powered Galaxy S26 Ultra for $1300?

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