The global nicotine pouch market is witnessing explosive growth, and a new challenger has entered the arena with a powerful message. KRATOS™ Nicotine Pouches, the latest lifestyle brand from international entrepreneur Atef Hazime, is redefining the category with a bold lineup of flavors, cutting-edge packaging, and a brand identity inspired by ancient Greek mythology.
At launch, KRATOS introduces a 10-flavor portfolio, each available in three nicotine strengths — 16mg/g, 30mg/g, and 50mg/g. This balanced approach ensures that every adult consumer, from beginners to seasoned pouch users, can find their perfect fit.
The flavors are crafted to be as dynamic as the brand itself, ranging from refreshing classics like Storm Mint Ice and Shady Peppermint Ice, to bold twists like Cherry Cola and Blue Raspberry, and fruit-driven favorites such as Mango, Peach, and Strawberry. Every flavor carries the brand’s signature punch: clean taste, long-lasting satisfaction, and consistency.
At the heart of KRATOS is a visual identity unlike anything else in the market. The striking golden logo features a godlike figure with a bold beard, and a lightning bolt carved through the “A” in KRATOS — a symbol of energy, discipline, and raw power. This design doesn’t just sit on a can; it embodies the brand’s philosophy of strength and resilience, qualities drawn directly from Kratos, the Greek god of strength and might.
“KRATOS is more than a product – it’s a statement of strength, energy, and discipline. We built this brand for fighters, leaders, and anyone who refuses to settle for average,” said founder Atef Hazime, who also created Rebel, one of the world’s fastest-growing nicotine pouch brands.
The launch of KRATOS comes at a time when consumers are increasingly looking for tobacco-free alternatives that match their lifestyle without sacrificing satisfaction. With sleek packaging, bold branding, and an unmatched flavor spectrum, KRATOS is poised to capture the attention of retailers, distributors, and consumers alike.
As the brand rolls out across international markets, industry insiders are already taking notice. Positioned as a premium lifestyle product, KRATOS aims to challenge industry giants while appealing to a new generation of adult consumers who value individuality and performance.
With its fusion of mythology, modern design, and uncompromising product quality, KRATOS is not just entering the nicotine pouch market — it’s rewriting the rules.