Chicagos United Center Is the First US Arena to Serve THC Drinks

Concertgoers in Chicago will soon have something new to sip while attending a show at the United Center — and it’s something you won’t find in any other arena in the nation.

On Tuesday, Miss and Rhythm announced they are bringing hemp-derived THC beverages to the arena through a multi-year partnership. The beverages will be available at the “majority” of concerts and live events for attendees 21 and older. The initial lineup at the arena includes four 5-milligram hemp-derived THC options, including Rythm’s Sativa beverage with notes of mandarin orange, and three flavors of Señorita: Lime Jalapeño Margarita, Mango Margarita, and Grapefruit Paloma.

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“We are excited to introduce Señorita and Rythm to the arena, bringing fans a new way to enjoy their live entertainment experience,” Joe Myhra, the chief operating officer of the United Center, said in a statement with Food & Wine. “As we continue to evolve our offerings for our guests, Rythm’s Chicago roots made its THC beverages a natural fit for the United Center experience.”

There is, however, a major caveat to this partnership: The beverages will not be available at Chicago Bulls or Blackhawks games. Sorry, sports fans, but you’ll have to miss out.

The brands are celebrating the launch by offering non-infused samples at two upcoming shows: The New Edition Way Tour with New Edition, Boyz II Men, and Toni Braxton on February 4, and the Life Is a Highway Tour with Rascal Flatts, Lauren Alaina, and Chris Lane on February 6. They also promised that product sampling and brand giveaways are on the way.

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“This partnership is a major milestone for the city of Chicago, and we are proud to partner with the United Center to offer Illinois’ leading THC beverages,” said Ben Kovler, chairman and interim CEO of Rythm, Inc., the parent company of both brands. “Bringing Señorita and Rythm to the United Center reflects a simple truth: consumers want non-alcoholic options, and leading venues are responding. The United Center is one of the world’s premier venues and continues to set the standard for live entertainment with the introduction of these modern, responsible options.”

The partnership comes at a critical time for the hemp industry. In late 2025, Food & Wine reported on the new federal funding lawsigned on November 12, that redefined hemp and closed the loophole that had enabled many products, including intoxicating hemp-derived drinks, to flourish. Specifically, the bill clarified that federally legal hemp must contain no than 0.3 percent delta-9 THC on a “dry-weight basis” and explicitly excluded synthetically derived cannabinoids from the definition of hemp. The bill also explicitly gave a one-year off-ramp for hemp-related companies to pivot.

However, in early 2026, House Energy and Commerce Subcommittee on Health Chairman Morgan Griffith (R-VA) and Rep. Marc Veasey (D-TX) introduced the Hemp Enforcement, Modernization, and Protection (HEMP) Act. Griffith explained in a statement that it is “intended to create the pathway for federal regulation of cannabidiol products.”

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While it’s a start, the U.S. Hemp Roundtable says needs to be done. “While the HEMP Act is a step toward a long-term federal framework, there is still substantial work ahead to ensure it is workable, fair, and effective… securing a two-year extension of the hemp ban moratorium remains essential to give Congress the runway needed to enact lasting federal policy,” the organization said in a statement.

“That extension is included in Rep. Jim Baird’s bipartisan Hemp Planting Predictability Act (H.R. 7024), along with its Senate companion, S. 3686, introduced by Sen. Amy Klobuchar (D-MN) — both of which are critical to protecting the 2026 planting season,” the group added.

So, if you do see the drinks at the United Center, do give them a try, just in case they’re gone in 2027.