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ELLE has been a cornerstone of the fashion world for quite some time – 80 years to be exact.
And, as the world’s largest fashion magazine celebrates its 80th anniversary, it has decided to try something new: a lifestyle fashion collection.
ELLE Collection launches in August and aims to combine high-style fashion with everyday wearability.
The debut line will be available through ElleCollections.com, as well as Nordstrom.com and Bloomingdales.com.
In a press release, the company said: ‘Designed to reflect the power of personal style, the line draws inspiration from ELLE’s legacy of celebrating individuality, feminism, and global fashion culture – delivering pieces that resonate across generations and lifestyles.’
The capsule includes a wide range of pieces, from structured denim and soft suiting to sequin separates and sculptural jewelry.
There are also beauty elements, such as signature fragrances, rounding out the lifestyle approach.
Price points range from $40 to $250, a decision the brand says is aimed at making fashion more accessible.
ELLE is launching its first ever fashion collection aimed at combining lifestyle with fashion
The collection will feature pieces for people of all different kinds of fashion
Sizing will be inclusive, with Bloomingdales.com and Nordstrom.com carrying up to XL and international partners like HSN and TSC Canada offering sizes from XS to 3X.
The collection reflects ELLE’s goal of embracing diverse body types, age groups, and personal style preferences.
‘This is more than a licensed line – it’s an invitation to live the ELLE brand,’ said Anne Billaz, CEO of Lagardère Active Enterprises.
‘Whether it’s a silk scarf, the perfect transitional trench, or a fierce shoe, we’re inviting women to step into the same energy, optimism and individuality that have defined ELLE since 1945.’
The launch also marks a strategic move for ELLE into the lifestyle space, bridging editorial storytelling with product design.
Tracey Keay-Powell, President of ELLE Design Collective, emphasized the brand’s mission to deliver accessible fashion with a Parisian edge.
The rollout will continue globally this fall with retail broadcasts through QVC Italy, TVSN Australia, and TSC Rogers Canada.
The collection will be available internationally in the first week of September
HSN is set to carry the line starting in Spring 2026.
Each market will offer a curated assortment, tailored to local tastes and retail preferences.
This adaptive approach is part of ELLE’s strategy to stay relevant across both digital and traditional retail landscapes.
While rooted in fashion, the collection seeks to connect with consumers on a lifestyle level, building a more personal relationship with the brand.
As ELLE turns 80, it’s not just looking back at its legacy – it’s stepping into the next era of fashion.
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Published on: 2025-08-01 21:34:00
Source: www.dailymail.co.uk